Saturday, December 16, 2006

Shoes History





SNEAKERS
Sneakers go back a long way. In the late 18th century, people wore rubber-soled shoes called plimsols, but they were pretty crude-for one thing, there was no right foot or left foot. Around 1892, the U.S Rubber Company came up with more comfortable rubber sneakers with canvas tops, called keds. (The shoes were called sneakers because they were so quiet, a person wearing them could sneak up on someone.)
In 1917, Marquis Converse produced the first shoe made just for basketball, called Converse All-Stars. In 1923, an Indiana hoops star named Chuck Taylor endorsed the shoes, and they became known as Chuck Taylor All-Stars. These are the best-selling basketball shoes of all time.
Sneakers went international in 1924. That’s when a German man named Adi Dassler created a sneaker that he named after himself: Adidas.This brand soon became the most popular athletic shoe in the world.
During the first half of the 20th century, sports shoes were worn mostly to play sports. But in 1950s, kids began wearing them as fashion statements. Even more teens followed the fad after seeing James Dean in sneakers in the popular movie Rebel Without a Cause.
Sneakers sales really took off in 1984, when Nike signed Michael Jordan to endorse Air Jordan’s-the most famous sneaker ever made. During the 1980s, sneakers became fashionable footwear for kids and adults. Companies like Nike, Reebok and Adidas produced sneakers in wild styles, and new technologies supposedly improved their performance. For example, Reebok’s Pump lets wearers pump air into the shoes to make them fit snugly. Of course, innovations like these come with a price: athletic shoes often cost well over $100 a pair.
Here in the capital the most worn shoes are converse all-star as most of the teens are punk and grunge."Its really light and comfortable to wear adidas sneaker shoes but it is also very difficult to get original ones" says Shelesh Subba who thinks that adidas shoes are great. Even in Katmandu we can find varieties of sneaker shoes from Adidas, Nike, Puma etc…though the price of original sneaker shoes here in the showrooms are sky high.

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